Who we work with

From growers big and small to suppliers, post-harvest operators, and researchers, our team will work with you to maximise your potential.

As a mobile Research and Development unit, we use human-centred design, digital approaches, and research to drive innovation, unlock knowledge, create sustainable solutions, and help agri-businesses grow their potential.



Maximising produce’s potential

There’s a real art to growing, but there’s a science to it too. That’s why we’re developing products and solutions that help growers connect their insights and experience with data and research. This gives them more consistency and objectivity, and helps them achieve their produce’s full potential - whatever the seasons bring.

A grower’s world revolves around maximising their produce’s potential. So more insight, feedback, and data linkage across the entire supply chain - from planting to packing - could have the power to revolutionise the way they do business.

Growlab is here to more fully integrate growers into the supply chain and close the information loop so that growers get the information they need.


Maintaining produce’s potential

Suppliers and post-harvest operators are used to making decisions based on imperfect human knowledge, and legacy systems and processes. It means a lot of information is out of their control, and at times there is a frustrating lack of oversight across the supply chain.


For suppliers, the biggest opportunities lie in exporting overseas and maximising value over volume. But with New Zealand being more than a little geographically challenged, effective decision support is key. The way the fruit is stored, packaged, handled, and matched to market is absolutely critical.


Suppliers tend to be a risk-averse bunch. After all, no-one wants to have to go and tell a grower that they’ve lost their fruit. They want to take the best care of the fruit they can, at a minimal cost. And they need a new set of tools to empower them to do it.

Research and R&D providers 

Innovating produce's potential

Our aim is to support a thriving horticulture sector. And we'd love to work with other research and R&D providers to do it. Whether you are a small consultancy or a crown research institute, we will roll up our sleeves and work alongside you. Collaboration is at the heart of what Growlab does.


Nā tō rourou, nā taku rourou ka ora ai te iwi.

With your food basket and my food basket, the people will thrive.

Find out more about us

Find out what drives us, who we are and why Growlab are the company to help maximise your potential.

Growlab is based in Tauranga, in the Bay of Plenty. We work with agri-businesses to translate knowledge and technology into value and create insights that help their business grow.

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